10.07.07
Our Journey Together
The Story Index is a journey to understand the emerging pieces of the social financial infrastructure. We believe that real ‘profits’ come from creating financial and social value. The Story Index Project hopes to act as a Rosetta Stone between all the nascent exchanges, rating agencies, and analyst groups that are arising– capturing and comparing the measures of social value– and creating an index or common language on social value measures– which are often encapsulated in narratives– so that investors can more clearly see how their investments are “doing well” AND “doing good.”
Well, you might ask: how can “narrative be turned into an index?” We have no bloody clue. 
So, we’re doing as all good explorers on the truth-seeking journey do… we’re going to start writing and asking questions, and hopefully get input along the way.
Welcome to our new blog… where we hope to explore the exploding world of the social capital market, write about the questions we’re struggling to understand, and dialogue with fellow travelers along the journey. And hopefully, out of all that, will emerge that fruit– that perfect peach– of an answer…. a direction–perhaps even the apple that Newton discovered!
We welcome you along the way… please join!
