12.15.07
media value
A response to how you measure and value attention from a friend.
“We measure things that are easy to measure about some media
like
- time on page, time on site
- click through rate
- conversion rate
- frequency of interaction
- responsiveness of interaction
- “lag”, whatever that is, but everyone knows what it is
In general, media that have small amounts of lag are good for
gaming, because you can play many small bets and iteratively
define a better result. As the amount of lag increases, the
attention games change, and you start to get out of the realm
of reality-based feedback and into the realm of ROI fictions,
and systems that have enormous expensive command and
control infrastructures.
it’s one thing to hack people’s attention about tomorrow if you
start working on it today, and something very different to plan
a campaign that results in their attention (or the fulfillment of
their desire) 6 or 12 or 18 or 120 months hence. from Ed Vielmetti who should get more attention for what he does.
