12.16.07
More on user generated currency/brands
Pure Verticals Aims To Monetize User-Generated Content
A California-based company called Pure Verticals is developing a product it calls MUGC — which stands for Monetizing User-Generated Content, and they’ve announced they’re seeking to have it patented. It also plans to showcase the tech by Q1 2008 with a new website says this blog
So what is it, exactly? It’s a platform, that much is clear from the announcement — and it promises to enable any virtual community or social network to offer its members control over how product placements and ads integrate with member content. As opposed to providing ad space alongside content for ads generated automatically or by a third party, users can select the products to promote and apparently tailor how the ads are displayed.
