Grecco notes how BVS&A - and like exchanges - are helping to meet the deep needs of investor/donors for “order and transparency”. Due to the strong vetting process, the BVS&A provides a true “seal of quality” for listed nonprofits. The online platform for donating and reporting greatly increases the transparency of process and results for donors. As we are increasingly hearing these same needs for ”order and transparency” articulated in many of the initiatives focused on developing a social capital marketplace - the BVS&A does demonstrate the power of meeting these needs effectively. In fact, two examples from the article demonstrate well the value in linking donor capital with organizations in need. One story shows how initial seed funds acquired through the exchange helped a local solution (Viva Rio) grow to actually become part of public policy and replicate in 14 states in Brazil. Another discusses a new project on solar lamps that will both cut energy costs and reduce the carbon footprints of shrimp farmers.. Innovative ideas getting important accces to capital through a trusted source providing order and transparency - good news!
]]>In developing its exchange platform, Altrustiq is thinking through challenges such as how to create an added value to ‘owning’ a share in a nonprofit - as opposed to just donating in a traditional way (another challenge it is debating is creating liquidity, but more on that later…)
To this idea of the added value of owning a ’stock’ in a nonprofit - there are some real thoughtful people investigating ways to change the beneficiary-grantee dynamic and move towards an ‘exchange of value’ dynamic - which is at the heart of any exchange. On this topic, I had an interesting conversation with Paul Fordham of the nonprofit group Homeward Bound about a unique “IPO” campaign they have been running (Paul also sent me some great collateral materials on the program - including a copy of an IPO share certificate).
For Homeward Bound, IPO represents an “immediate public opportunity” to end homelessness - and it was launched as part of their capital campaign in 2007 (Warren Buffet was one of their first investors). While clearly in some ways it is a creative ‘twist’ on traditional fundraising - I think it also demonstrates this idea of communicating in a meaningful way to donors an “exchange of value”. Homeward bound developed some interesting metrics on the ROI for puchaasing one of their IPOs - with returns defined for the organization, its beneficiaries - and the donors themselves (things like special event invites, PR, etc..) - AND - specific “shareholder reports” on metrics achieved…
Interesting model… more at www.ipohomeward.com
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That said - the report also notes that there is still a long way to go - as many of the current online marketplaces still promote a traditional ‘feel-good giving’ approach to philanthropy - while marketplaces that attempt to cultivate a ‘social investment’ mentality among their users still remain a minority. Part of the challenge in cultivating an ‘investment mentality’ is that well-defined criteria for assessing the performance and impact of the organizations listed in the marketplaces remains scarce - and in general the information available in these marketplaces to donors and other social investors falls far short of any acceptable standard of systemization. The December 2007 issue of Alliance magazine actually discussed some of these challenges as well - and David Bonbright of Keystone published an interesting piece on measuring impact “What Do we Need to Know” in that issue.
Overall, through the analysis and recommendations in this study, Keystone hopes to encourage a field-wide dialogue about how to achieve the transformative potential of online philanthropy markets and about how to use innovative online tools to create the informational basis for effective social investments. They welcome feedback and comments on their website where you can download the report! Good questions and a good read!
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